I've been in business for about 11 years, with an insurance agency, and have worked previously in fiberglass boat repair. Real quick;
1)keep overhead low. I cannot stress this enough. Do what you can yourself, until you can plan on moving x numbere of widgets every month. If you only sell two or three a month, than that is actually a nice living for a guy by himself. I see so many of my customers that have businesses fail, because they can't make payroll, and rent, and workers comp premiums, and insurance in general.
2)i would consider marketing this to the hobbyist, as a plain but finished hull. In other words, a boat that is ready for a guy to put together and mount the motor, steering, seats, the way he/she wants. I would sell it as a finished hull. I think a lot of people would be into that. To use your example, imagine a company that built a light weight hydrostream vector copy, using s-glass and vinylester, and keeping the weight down with a light layup schedule. The customer pics the color, you build it, and they take it home to complete it (carpet, seats.....) i think you could realistically sell these for $4,000 if they are done right and have a really pretty gel coat. I would much rather pay $4k for a new bare hull, than buy a waterlogged project that i put 100 hours in removing the transom and core, and repairing, plus $1,000 in materials.
3)though this may sound like i am contradicting myself on the first rule about keeping cost down; you have got to "look professional." this doesn't mean you go buy a $60,000 pick up to impress the guys at the boat show, but simply look presentable. Pay to be seen at boat shows, have professional ads done, professional brochures, professional answering machine service, always wear a nice polo type shirt with your company name on it, have vinyl graphics done on the side of your vehicle, professional web site, and so on. This stuff makes all of the difference in attracting the right crowd, the people that will spend money. One of the biggest turn-offs to me is when i go to a company web site, and see spelling errors. It just looks like an amateur threw it together and nobody proofread anything. A friend of mine went to law school recently, and when i checked out the schools website, i found two spelling errors on the home page. It really looks bad.
4)consider also building a very simple but practical little skiff or fishing type boat. These will sell when fun boats will not. Include features that they should all have, but don't, such as;
1)ski steps
2)stainless rubrail (simply cuz they are tough)
3)a floor angle that drains really well so your feet are not wet all day
4)nice built in rod holders
5)nice built in drink holders
6)marine grade carpet that snaps in for easy cleaning
7)a simple manual 2 1/2 inch jackplate so that motor height is easily adjustable, and silly people don't leave motor holes unsealed into the hull.
7)bilge pump installed
these are my thoughts, i am no expert, but have considered doing the same thing you are contemplating.
Ronny jetmore
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