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I was asked if I raced the fuel injected F1 V8, by tthibodaux
The aswer is No.
I raced close to two full seasons in F1 V8. Here in the USA also
1983 and 1984 but no fuel injection then.
Came 1985 with the new really short midsection, that broke in half
at a few races.
I tested that engine, but all my F1 V8 racing stories is coming up later
and there is many.
Here is a few photos from Stockholm 1983
First photo, Lars and his Evinrude
Second My Racing truck
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Lasse Ström Marine, the # one Evinrude dealership
1975 was the year when I started my Evinrude dealership just outside Stockholm, very close to
where I grow up.
Tollare was the name of this old waterfront factory and my sales and service was in the lower part
of that big building.
There was also lots of space outside for storage of boats for the wintertime.
The local news papers wrote about my Racing every week, and my Evinrude place become
a top dealer within a year.
For me Racing was a perfect way to sell outboards and service.
Racing success sell outboards and
my dealership is a good example.
"Win on Sunday sell on Monday" worked for me, and I could use my dealership to put
pressure on OMC to get the Racing support I needed.
Late in the seventy's I bought Melins Motor in Stockholm, one of the better Evinrude dealerships with a very good location for sales.
Sweden use to be a really good market for outboards and I sold mainly bigger outboards, way bigger
than the average dealer in Scandinavia.
I also made a deal with a larger supermarket chain ( OBS ) and sold them lots of outboards, and I was responsible
for all the warranty and service.
This made me in to the largest OMC dealer in Scandinavia and later on in the world, by exporting
back to the USA.!!!
I am not ready to tell that story yet, but later.
An old customer sent me this flyer I made for the start of my business.
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Swedish and Scandinavien News papers
This is a full page in "Aftonbladet", nationwide like USA Today.
Makes it a lot easier to get customers to your dealership.
The story is being a World Champ and selling outboards!!!