Outboard Wars
Carl Kiekhaefer considered OMC a hated enemy. With a 30-year head start on Mercury, OMC’s Johnson and Evinrude had secured the best dealers with exclusive contracts. After the end of World War II, Keikhaefer declared another war — on OMC.
In 1950 Mercury set out to debunk the “OMC myth” that Ole Evinrude had invented the outboard motor. Kiekhaefer tracked down 73-year-old Cameron Waterman, brought him to the New York Boat Show, and with much media fanfare, arranged for him to be honored as the outboard motor’s true inventor.
OMC allegedly hit back in the mid-1950s by organizing a smear campaign, coining the slogan, “Mercurys are fast, but won’t last.” Supposedly, dealers were told to spread stories that Mercurys required special fuel, oil, tools, and highly trained mechanics to stay running. Or that Kiekhaefer was broke or crazy. Or that “Mercurys are built in a barn, if you don’t believe it, remove a spark plug and smell it.” Everyone had heard the rumors, but no one knew where they came from.
This drove Kiekhaefer up a wall and at annual dealer meetings he’d hang an OMC engine over a bonfire. He would personally light it and then lower the outboard into the roaring flames, exhorting his troops as the “enemy’s” motor was reduced to a glob of molten aluminum. Maybe he was crazy after all.
Who Knew?
What color was the first Mercury?
Dark green.
Who built the first stock boat spe<>cifically designed for outboards?
Penn Yan, in 1928.
What year did Sears first offer a mail-order outboard?
The Motorgo first appeared in 1913.
Who owned the nascar team that won 80 percent of the stock car events it entered in 1956?
Carl Kiekhaefer, owner of Mercury, raced Chrysler 300s and dominated the circuits.
Who first offered shifting gears?
Johnson and Scott-Atwater, in 1949.
Which company built the first four-cylinder outboard motor?
Elto, in 1928.
Name the manufacturer that built Lawn-Boy lawn mowers.
Evinrude in 1932, and it remained part of OMC until 1989.
Who built the first production V-4 outboard motor?
Evinrude, in 1958.
I especially like the part about Mercuys are built in abarn, if you don't beleive me, remove the spark plugs and smell!!! LOLOL
NOW and ONLY NOW do I know where exactly my haterd for Merc products came from. We were an Evinrude dealership, and all this crap came out about the time I was born in 1957....
Bookmarks